Also, the bounce rate is strictly related to the type of site you’re looking at. For example, news-focused sites have some of the highest bounce rates in the market, but that’s not a problem per se, as their main goal is to provide a news piece. These are often added to links placed in comments on blog posts or forums where users can add links. An excellent tool to get an overview of your backlink profile is Ahrefs.
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At the HubSpot blog, we call this the pillar-cluster model, which helped us overcome a year-long traffic plateau. So, by internally linking from one page to another, you’re giving the algorithm a pattern to follow. As an example, our product marketing team optimized Marketing Hub’s page to a T.
Optimizing Images
By studying your competitors, you can gain valuable insights into industry best practices, identify gaps in your strategy, and uncover opportunities to capture a larger market share. Generate a more comprehensive list of related keywords and phrases using your seed keywords. Core Web Vitals are metrics that evaluate how good or bad a website’s user experience is. Search engines use automated “crawlers” to find and visit webpages by following links across the web.
- That way, you’re reverse engineering sites that already know what they’re doing.
- In general, you likely want to wait a few weeks to assess whether your work had beneficial effects in Google Search results.
- But one key difference is that GSC only shows you one account at a time.
- Mobile searches now make up half of all Google searches and that amount is likely to increase into the future.
- Page speed is how quickly the content on your website loads when someone visits a specific page on your website.
Add Related Keywords to Your Content
While this crawler is very powerful, it’s an advanced tool, so if you’re new to the SEO scene you might want to read up on how to use it. The following ‘rel’ attributes can be used in the tag to provide hints to search engines about how they should handle the links. Some freemium tools can help you with this, like SpyFu, to check a few sites each day before hitting the paywall.
You may have heard the terms ‘structured data’ or ‘schema markup’ being thrown around the web. Structured data is additional code that helps search engines deliver more and better data to visitors through featured snippets. Anchor links are excellent for improving user experience, as they enable readers to get right to the answers they’re looking for. In a lengthy post where some readers may need a portion of your content’s information, this is very helpful and prevents excessive scrolling. You’ve probably come across anchor links, especially if you read a lot of long blog posts.
For this reason, you need to post content that brings value to your potential customers. Besides including high-performing keywords, you’ll also want to educate readers about a topic or solve their problem. Google changed SEO Anomaly the algorithm to measure whether or not your blog is providing value. Crawlers also tend to visit popular websites that create new content more frequently than smaller unknown websites. That’s why you should consistently post new content on your site.
For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target. To deliver a great user experience (UX), you must make it convenient, safe, and enjoyable for your target audience to interact with your website. Plus, publishing different types of helpful content helps you rank for a wider variety of keywords. Publishing helpful content that’s specific to your target audience is one of the best SEO practices because it can make Google perceive your website as more authoritative and useful. The best kinds of backlinks come from reputable and related websites/webpages.